Reputation TargetedPR Crises and What Not to Do

Categories: Communication, PR, Reputation
Comments: 5 Comments
Published on: January 9, 2013

NRA: What Not To Do In a PR Crisis

The target is on your reputation.

The magnitude and horror of what happened in Newtown, CT, several weeks ago has yet to be fully understood by America and the world. It’s still too close, too big, and just too awful. And yet, there is no question that actions need to be taken, now. The event highlights a crisis, one for our culture, one for our species, one for our social and judicial policies and our politicians. And for one particular organization, it is a different kind of crisis, a PR crisis. That organization, of course, is the NRA.

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Binary Code 2Harnessing Social Data

Listening: The Social Way ()

Binary Data 2

With over 1.6m results in a Google search, “Harnessing Social Data” could hardly be more covered. So I’m not going to just say the same thing everyone is saying, namely that you can use social media to gather data that is useful for marketing purposes. Yes, you can. And yes, you should. But there’s more.

A trend in marketing, especially digital marketing, is a trend towards being “analytical”. There’s a lot of good reasons for that, but there are some drawbacks as well. What I’d like to talk about is using social listening to fuel actual, real-time dialog. After all, that’s what business being social is all about: the one-to-one conversation between a brand and a (potential) customer.

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