Google’s Search for Good Taste

Categories: Google
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Published on: July 30, 2012

Google’s Relentless Quest ()

Retro Robot

You may think that the goals of modern search engines are an entirely new thing in human history. You would be wrong. Yes, the technology has never appeared before, and yes, the stakes are completely different than they’ve ever been. But Google’s relentless quest is one that humanity has been concerned with for millennium, maybe longer. It is the quest for that mysterious and changeable quality I’ll call good taste.

That, I’m sure, is not what you expected me to say. Surely, as a business their concern is money, as a brand it is reputation, and as software it is a kind of transparent functionality that is both smart and resilient. Of course, all that is true. But all of that is dependent on whether Google can tap into a sense of taste and hold onto it. No easy task.


The Google PoliceIs Google an Altruistic Company?

Categories: Google
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Published on: June 1, 2012

Our savior Google ()

The Google Police

As I’ve mentioned in other places, I think the question of whether Google (the corporation, not its products) is an altruistic company or not is a good question. I’m not the first to ask it, and I won’t claim to be the one to address it best. In fact there’s an excellent post by Jeffrey Van Camp on Digital Trends that goes over the history and details of Google’s activities and what questions those activities bring up. I don’t want to go into that detail here, but I do have some questions:

Is it possible that Google is a protector of the Internet; the economy; the world’s humanity itself? Is the answer to that question different when you compare it to other American corporations, or other world-wide corporations? And does this even matter?


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