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loveThe Allure of Cause Related Marketing

Categories: Branding
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Published on: July 20, 2012

Cause Related Marketing: a Win-Win-Win? ()

love

As I mentioned in my last post, people are always striving for something, something big and long-term. Sometimes it is some sort of self-actualization or self-expression, sometimes it is a general notion of success, and sometimes it is a mark or difference in this big, wide world. In the case of making a difference, one way to do so is to contribute voluntarily to an organization that is making a difference.

This may or may not be something you are in to, but I believe a majority of Americans are. In fact, charitable giving is very big business in our country, and probably growing in many other countries around the world. While much has been written about why people give, the underlying fact is that they do give, and want to give, and treasure opportunities to give. This is especially true in an economy where it is tougher than ever to give because everyone’s wallets are on a diet.

So, why not give them an opportunity? (more…)

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