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Meditation 1How to Use a Brand Mantra

Categories: Branding
Comments: 2 Comments
Published on: July 13, 2012

Recite Your Brand Mantra ()

Meditation 1

According to the article on Wikipedia, a mantra is a sound, syllable, word, or group of words that is considered capable of “creating transformation”. That’s a powerful thing that I think everyone should have. And if you look, you may already have it for yourself. Take a moment, when it is quiet, to think about this.

Finding a mantra for you is a personal thing, and so I won’t go into it much here. What I wanted to talk about instead is how you use your mantra, in particularly in marketing. Because, if it is a powerful thing for an individual to know their mantra, it is a vastly important thing for a brand to know its mantra.

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