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Reputation TargetedPR Crises and What Not to Do

Categories: Communication, PR, Reputation
Comments: 5 Comments
Published on: January 9, 2013

NRA: What Not To Do In a PR Crisis

The target is on your reputation.

The magnitude and horror of what happened in Newtown, CT, several weeks ago has yet to be fully understood by America and the world. It’s still too close, too big, and just too awful. And yet, there is no question that actions need to be taken, now. The event highlights a crisis, one for our culture, one for our species, one for our social and judicial policies and our politicians. And for one particular organization, it is a different kind of crisis, a PR crisis. That organization, of course, is the NRA.

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