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  • Archives for online marketing (5)

Question everythingLinkedIn Axes Answers

Categories: Q&A
Comments: No Comments
Published on: January 24, 2013

Question Everything

LinkedIn Answers Going Away

I was disappointed to get an email the other day from LinkedIn saying that they are closing down their Answers section. I can’t say I was a great expert on it, but I did enjoy writing the occasional answer and I thought the questions asked there were better phrased, more professional, and easier to answer than elsewhere. Now, LinkedIn is certainly able to make this decision, and maybe they are right to do so, but I will still miss it.

And on that point, I’d like to talk about some of the question and answer sites out there and how they can help you establish yourself, your personal brand, and your professional brand. There are people with questions out there; answer them! (more…)

Binary Code 2Harnessing Social Data

Listening: The Social Way ()

Binary Data 2

With over 1.6m results in a Google search, “Harnessing Social Data” could hardly be more covered. So I’m not going to just say the same thing everyone is saying, namely that you can use social media to gather data that is useful for marketing purposes. Yes, you can. And yes, you should. But there’s more.

A trend in marketing, especially digital marketing, is a trend towards being “analytical”. There’s a lot of good reasons for that, but there are some drawbacks as well. What I’d like to talk about is using social listening to fuel actual, real-time dialog. After all, that’s what business being social is all about: the one-to-one conversation between a brand and a (potential) customer.

(more…)

Business ManWhere do you draw the line between a business or scam?

Categories: Online Scams
Comments: No Comments
Published on: June 20, 2012

Business or Scam: Where Do You Draw the Line? ()

Business Man

This is part two of a two part post. You can click here to go to part one, where I talk more about the general business climate.

In my last post, I mentioned that there are real problems in business, which I believe are made worse because we don’t pay attention to them. Here, I want to talk a little about the different factors to look at, and draw a conclusion.

(more…)

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