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Binary Code 2Harnessing Social Data

Listening: The Social Way ()

Binary Data 2

With over 1.6m results in a Google search, “Harnessing Social Data” could hardly be more covered. So I’m not going to just say the same thing everyone is saying, namely that you can use social media to gather data that is useful for marketing purposes. Yes, you can. And yes, you should. But there’s more.

A trend in marketing, especially digital marketing, is a trend towards being “analytical”. There’s a lot of good reasons for that, but there are some drawbacks as well. What I’d like to talk about is using social listening to fuel actual, real-time dialog. After all, that’s what business being social is all about: the one-to-one conversation between a brand and a (potential) customer.

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Welcome , today is Tuesday, October 24, 2017