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Reputation TargetedPR Crises and What Not to Do

Categories: Communication, PR, Reputation
Comments: 5 Comments
Published on: January 9, 2013

NRA: What Not To Do In a PR Crisis

The target is on your reputation.

The magnitude and horror of what happened in Newtown, CT, several weeks ago has yet to be fully understood by America and the world. It’s still too close, too big, and just too awful. And yet, there is no question that actions need to be taken, now. The event highlights a crisis, one for our culture, one for our species, one for our social and judicial policies and our politicians. And for one particular organization, it is a different kind of crisis, a PR crisis. That organization, of course, is the NRA.

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Meditation 1How to Use a Brand Mantra

Categories: Branding
Comments: 2 Comments
Published on: July 13, 2012

Recite Your Brand Mantra ()

Meditation 1

According to the article on Wikipedia, a mantra is a sound, syllable, word, or group of words that is considered capable of “creating transformation”. That’s a powerful thing that I think everyone should have. And if you look, you may already have it for yourself. Take a moment, when it is quiet, to think about this.

Finding a mantra for you is a personal thing, and so I won’t go into it much here. What I wanted to talk about instead is how you use your mantra, in particularly in marketing. Because, if it is a powerful thing for an individual to know their mantra, it is a vastly important thing for a brand to know its mantra.

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The Google PoliceIs Google an Altruistic Company?

Categories: Google
Comments: No Comments
Published on: June 1, 2012

Our savior Google ()

The Google Police

As I’ve mentioned in other places, I think the question of whether Google (the corporation, not its products) is an altruistic company or not is a good question. I’m not the first to ask it, and I won’t claim to be the one to address it best. In fact there’s an excellent post by Jeffrey Van Camp on Digital Trends that goes over the history and details of Google’s activities and what questions those activities bring up. I don’t want to go into that detail here, but I do have some questions:

Is it possible that Google is a protector of the Internet; the economy; the world’s humanity itself? Is the answer to that question different when you compare it to other American corporations, or other world-wide corporations? And does this even matter?

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